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Social Media Ninjitsu | Another Facebook Hack: “social Signals” Key To Performance
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Another Facebook hack: “Social Signals” KEY to Performance


For a moment, forget about how many page LIKES we have for a minute
Forget about how many people are following your page. REACH is what REALLY COUNTS. It’s the reach, not how many followers you have, that determine how many people actually see your post. Bottom line from the marketer’s perspective: it’s all about that
ORANGE BAR ! ! => next to Boost
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On our fundraising post Currently we have 3550 followers, but this post reached many more than that – 4,173 total.
Here’s how we did it:
This is how you bump your score up
Likes️️ (although still beneficial) are the weakest signal of them all, It counts like pennies rather than dimes, quarters, or $$ bills.
Reactions😇😍  carry more weight than a like❤️️ without a reaction. Reactions will turn a penny into a nickel or dime.
Comments send much stronger signals to FB than likes or reactions. It’s more like a dollar bill to a penny. Comments thoughtfully placed can also generate conversation all of their own and at the least ‘provoke’ more comments.
Share-ability is the strongest signal of them all as it it’s seen as a sign of potential virality of a post. A post getting shared is similar to a cell dividing into 2 cells (reproducing). That’s viral.

~Negative feedback on a post (user reports or hides the post) detracts from the above. AVOID THESE. Your score affects future posts.

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Here’s the loophole where things can go from good to great. FB and Zuckerberg don’t care if those comments or likes are your own, whether those comments are simply tagging your friends in posts or a response to another comment. We used this to our advantage & quadrupled (4X) the average reach of our fund drive posts using this method.

Here’s how our recent posts stack up:

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The TakeAway: How to build engagement dramatically

There is no hard and fast rule in cultivating a loyal following. No magic solution, no silver bullet. Even with a devoted ad budget, the key to generating an engaged user base on facebook besides having great content (no substitute for that) is first to be such an engaged user yourself. If you have no one engaging your posts enough, go in and fill in the void by becoming the first engaged user, and ask your friends and core supporters to pitch in. You can post comments either as the business page or as the personal profile, or both.
Be proactive and comment on your own post to whip up engagement. Here’s an easy way to do this. Send a comment to anyone who reacts to your post. Immediately. The social signals FB uses to rank your post count the most during the first hour, especially the first 10 minutes of posting.
This article from Social Media Examiner uses this example of how the page admin decided to get creative in whipping up more comments on his post.
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Neil Patel offers a cheatsheet on all the ways to optimize a post on FB http://neilpatel.com/blog/13-secrets-thatll-boost-your-facebook-organic-reach/#s2

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1 Comment

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  1. September 4, 2017, 10:04 pm

    […] The same engagement strategies work on Facebook. I have a separate article I wrote on how to drum up engagement on Facebook. Read it here. […]

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