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Here’s how to leverage LinkedIn, Facebook, and Twitter to establish connections, build relationships, and acquire new clients.
Consider all 3 steps to cover needed ground so you are prepared for a sales meeting before you even pick up the phone to make your sales call, giving you home-court advantage.
Provide Needed Information
First, you must create and maintain a LinkedIn account, posting regular fresh content, and building engagement with prospects to develop and maintain connections.
Keep The Look and Feel Consistent Across All Channels
Whichever your social profile you’re working on, make sure that your brand logo and profile picture are consistent across them all. Twitter, Facebook, and LinkedIn should be using the same logo to prevent confusion.
Make sure that in addition to your profile name or username, you take a step further and cover all the bases. That means a 100% complete profile.
Now we get into SEO and keywords.
Be Certain On Your Keywords and Key Phrases
Your end result is creating your first and lasting Impression putting your best foot forward while being true to yourself at the same time.
Now Put It To The Test
Ask a friend or acquaintance that knows little or nothing about what you do for work. Ask them to look at your social media profiles. Next, ask them to write down the top three things that stand out to them about your profile. This should tell you whether you’re in good shape or if you have more work to do.