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Essential processes to go through before creating educational video content for your business and making a specific video:
Start with FAQs. Every business will have questions asked every day. If one person is asking you a question pertaining to your business, chances
Every business will have questions asked every day. If one person is asking you a question pertaining to your business, chances are that there will be many (perhaps hundreds) of customers asked the same or similar questions. If you are starting out and don’t yet have a customer base, here’s what you can do. Go to their competitors’ website and check out their comment sections. Better yet, if they have an FAQ section write those questions down.
Cross Reference it with Google Suggest or the Youtube search bar
One of the great features of the Google search engine is that when you start typing a keyword on the Google search bar, you will immediately see 10 suggested searches, and those 10 searches are the most popular topics around that keyword.