Social Media Ninjitsu http://kevinnaruse.com Social Media Hacks To Stay Ahead of the Game Tue, 01 Oct 2019 04:11:02 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.13 What Google And Facebook Already Know About You http://kevinnaruse.com/blog/what-google-and-facebook-already-know-about-you/ http://kevinnaruse.com/blog/what-google-and-facebook-already-know-about-you/#respond Tue, 01 Oct 2019 04:11:02 +0000 http://kevinnaruse.com/?p=2202 By Kevin Naruse and Matthew Permuy

Google stores your location (if you have location tracking turned on) every time you turn on your phone. You can see a timeline of where you’ve been from the very first day you started using Google on your phone.

Both Google and Facebook have been known for many years to collect and store many pieces of information on you and about you. From deleted photos and status messages to deleted friends and instant messages, these buggers know just about who you are, where you are and at what times!

Many people do not care about this stuff, but a lot of us do. It is hard to get around this in today’s technology age. We all have smartphones, either Android or iPhone, and have at some point used Google to search, have Gmail, used Facebook and the like.

But after many years of using these apps, it does add up and the results are a bit startling. Anyone can hack into someone’s Google account or Facebook account and now we know how and why.

For the techy people out there, these things come easy to them. If you know your way around the applications, you can find out just about anything on anyone. It is all up to personal preference, but many people today have opted out of using social media and Google due to all of the bad publicity out there regarding sharing content, etc. Here are ways that both Google and Facebook can use your data and how you can see it for yourself on your end. On a mental health standpoint, this is enough to make anyone paranoid about putting anything out there on the web.

Google knows everything you’ve ever searched – and deleted

Google stores search history across all your devices. That can mean that, even if you delete your search history and phone history on one device, it may still have data saved from other devices.

Click on this link to see your own data: myactivity.google.com/myactivity

Google has an advertisement profile of you

Google creates an advertisement profile based on your information, including your location, gender, age, hobbies, career, interests, relationship status, possible weight (need to lose 10lb in one day?) and income.

Click on this link to see your own data: google.com/settings/ads/

Google knows all the apps you use

Google stores information on every app and extension you use. They know how often you use them, where you use them, and who you use them to interact with. That means they know who you talk to on Facebook, what countries are you speaking with, what time you go to sleep.

Click on this link to see your own data: security.google.com/settings/secur…

Google has all of your YouTube history

Google stores all of your YouTube history, so they probably know whether you’re going to be a parent soon, if you’re a conservative, if you’re a progressive, if you’re Jewish, Christian, or Muslim, if you’re feeling depressed or suicidal, if you’re anorexic …

Click on this link to see your own data: youtube.com/feed/history/s…

The data Google has on you can fill millions of Word documents

Google offers an option to download all of the data it stores about you. I’ve requested to download it and the file is 5.5GB big, which is roughly 3m Word documents.

Manage to gain access to someone’s Google account? Perfect, you have a diary of everything that person has done

This link includes your bookmarks, emails, contacts, your Google Drive files, all of the above information, your YouTube videos, the photos you’ve taken on your phone, the businesses you’ve bought from, the products you’ve bought through Google …

They also have data from your calendar, your Google hangout sessions, your location history, the music you listen to, the Google books you’ve purchased, the Google groups you’re in, the websites you’ve created, the phones you’ve owned, the pages you’ve shared, how many steps you walk in a day …

Click on this link to see your own data: google.com/takeout

Facebook has reams and reams of data on you, too

Facebook offers a similar option to download all your information. Mine was roughly 600MB, which is roughly 400,000 Word documents.

This includes every message you’ve ever sent or been sent, every file you’ve ever sent or been sent, all the contacts in your phone, and all the audio messages you’ve ever sent or been sent.

Click here to see your data: https://www.facebook.com/help/131112897028467

Facebook stores everything from your stickers to your login location

Facebook also stores what it thinks you might be interested in based off the things you’ve liked and what you and your friends talk about (I apparently like the topic “girl”).

Somewhat pointlessly, they also store all the stickers you’ve ever sent on Facebook (I have no idea why they do this. It’s just a joke at this stage).

They also store every time you log in to Facebook, where you logged in from, what time, and from what device.

And they store all the applications you’ve ever had connected to your Facebook account, so they can guess I’m interested in politics and web and graphic design, that I was single between X and Y period with the installation of Tinder, and I got an HTC phone in November.

(Side note, if you have Windows 10 installed, this is a picture of just the privacy options with 16 different sub-menus, which have all of the options enabled by default when you install Windows 10)

They can access your webcam and microphone

The data they collect includes tracking where you are, what applications you have installed, when you use them, what you use them for, access to your webcam and microphone at any time, your contacts, your emails, your calendar, your call history, the messages you send and receive, the files you download, the games you play, your photos and videos, your music, your search history, your browsing history, even what radio stations you listen to.

Google knows which events you attended, and when

Google can take your Google Calendar and break it down, showing all the events you’ve ever added, whether you have actually attended them, and what time you attended them.

And Google has the information you deleted

Google has information on your Google Drive, which includes files you may have deleted including private documents such as medical history, financial history, etc.

Google can know your workout routine

Google Fit, which shows all of the steps you’ve ever taken, any time you walk anywhere, and all the times you’ve recorded any meditation/yoga/workouts that you have done

And they have years’ worth of photos

All the photos you have ever taken with your smartphone phone, broken down by year, and includes metadata of when and where you took the photos, can be displayed.

Google has every email you ever sent

Every email you have ever sent, that’s been sent to you, including the ones you have deleted or were categorized as spam. This is really scary, since Google at first was not at all about sending SPAM and now it seems a lot of people who have Gmail receive a lot of SPAM mail. It seems like it is getting worse with time due to hacking.

And just when it wasn’t interesting enough……..there is more

There could be thousands of files on what you have viewed or clicked on in Google.

First, every Google Ad you’ve ever viewed or clicked on, every app you’ve ever launched or used and when you did it, every website you’ve ever visited and what time you did it at, and every app you’ve ever installed or searched for.

They also have every image you’ve ever searched for and saved, every location you’ve ever searched for or clicked on, every news article you’ve ever searched for or read, and every single Google search you’ve made since 2009. And then finally, every YouTube video you’ve ever searched for or viewed, since 2008.

This information has millions of nefarious uses. You say you’re not a terrorist. Then how come you were googling Isis? Work at Google and you’re suspicious of your wife? Perfect, just look up her location and search history for the last 10 years. Manage to gain access to someone’s Google account? Perfect, you have a chronological diary of everything that person has done for the last 10 years. This is one of the craziest things about the modern age. We would never let the government or a corporation put cameras/microphones in our homes or location trackers on us. But we just went ahead and did it ourselves because – to hell with it! – I want to watch cute dog videos.

All of this information is very scary and concerning, to say the least. At work, we have had several meetings about corporate fraud, misuse of information, SPAM, etc. and it is getting worse, both professionally and personally. At what point can we as the public draw the line? No more cell phones? No more email? No more computers?

Not sure, but getting rid of devices like Alexa and other Bluetooth speakers can help because they do pick up on what you are saying. This one was a bit depressing but seems to be in the public eye frequently lately, so it is wise to share and spread the information. At the end of the day, it is all a personal choice. If someone doesn’t have anything to hide, then who cares what is being tracked, right?? That is a matter of opinion.

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Why You Should Make Your Press Release A Blog http://kevinnaruse.com/blog/why-you-should-make-your-press-release-a-blog/ http://kevinnaruse.com/blog/why-you-should-make-your-press-release-a-blog/#respond Tue, 24 Sep 2019 21:45:08 +0000 http://kevinnaruse.com/?p=2199 Let’s say you’ve finished writing your press release, and you’re ready to publish and send. You already focused on the key phrase you want to be found on search engines. You “peppered” those words into the content, the description, boilerplate, and inserted your chosen keywords near the top of the document where it counts the most, and applied all the SEO best practices you can muster onto this press release.

Now you’re ready to post that press release on the Internet, right?

Yes, and you have 2 choices:

1. Save it as a .doc or PDF file.

2. Copy and paste the contents onto a webpage.

It’s fast, and it’s easy, but I don’t recommend just copying and pasting the press release contents onto your blog, although you can, and many choose to do it this way.

But there’s a third choice. It takes more time, but it’s worth it.

Blog Vs. Press Release?

There are important steps to consider as to how you upload it to your website or post it anywhere on the web in a search engine “friendly” way. Remember the cardinal rule for what that means. A blog that is human-friendly will be also SEO friendly. Search engines determine the quality of your content by the behavior of your audience.

The other choice is to not turn it into a PDF at all. Well, no, actually having a PDF or Word.doc version is great. Here’s why it shouldn’t be the only version. Write a blog about the press release itself, and use that to generate enough interest for the reader to then go ahead and click on that link taking them to the press release itself. To use an analogy, consider the blog version to be the cover letter that is meant to draw the recruiter’s interest enough to look at the resume (the actual press release).

Pique their interest first, so they actually READ your press release.

Conversational Tone Is Important

If you’ve noticed one thing that all great blogs have in common is that they sound conversational, not stilted, or written in a dry, obtuse way. The press release just won’t cut it as a blog, because it’s only addressed to the news editor or reporter, not everyone. You need a delivery method for your press release that is packaged for the lay audience or whomever you’re trying to reach.

You need something human to catch a human’s interest and deeper connection with your brand or the message you are putting out there. Using a conversational tone helps, and that makes the blog format perfectly suitable to be just that delivery device for your press release.

The Takeaway:

Search engines look at three main things:

  1. The site architecture,
  2. The content, and
  3. The linking.

Press releases should become their own individual HTML web page so that the search engines can attribute all of that content to a unique URL, title, and description, all important elements for SEO.

So go ahead and publish the PDF press release, but don’t stop there. That means when uploading your press release, don’t just leave it as a PDF file. It’s ideal for the press release to become its own webpage on the organization’s website. That means creating another webpage to house the blog, with a link to the PDF itself.

Sure, it takes some extra work, but the SEO benefits and the actual human engagement will make it worth it.

Originally published on: https://paintedbrain.org/social-media/why-you-should-make-your-press-release-a-blog/

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Leverage Employees To Drive Social Media Engagement For Your Brand http://kevinnaruse.com/social-media/leverage-employees-to-drive-social-media-engagement-for-your-brand/ http://kevinnaruse.com/social-media/leverage-employees-to-drive-social-media-engagement-for-your-brand/#respond Sat, 10 Aug 2019 19:25:18 +0000 http://kevinnaruse.com/?p=2192 More content means fewer views in the newsfeed. This is true everywhere, on every social channel, some more than others. Organic reach is no longer what it used to be, even a year ago. Which means your brand needs a rock-solid social media marketing strategy.

 

You can set yourself up for success by resharing your top-performing content on a consistent basis. This applies to Facebook, Twitter, Instagram, and LinkedIn as well.

 

A crucial piece in growing your company page is to engage your colleague and employees. Of everyone else on social networks, including the famous celebrities down to key influencers, these are some of the most influential groups of people that can help you with your LinkedIn marketing – your colleagues and employees.

 

According to LinkedIn Business, while only 3% of employees share content about their company, those shares are responsible for driving a 30% increase in the total engagement a company sees.

 

Activate Employees As Social Brand Ambassadors To Market Your Brand

 

By activating your employees as active brand ambassadors for your social media channel, the increased engagement will boost your LinkedIn content while simultaneously increasing the visibility of your company page on LinkedIn.

 

Nowadays it is the quality of engagement and brand awareness, no longer revenue or traffic that are most important. By also showing that you already have a vibrant community of people interacting around your posts also serves as social proof, in much a similar way to a profile with a large following is also likelier to be taken seriously as a brand.

 

Let them or rather empower them to help you so they could boost your brand even in a way that influencer marketing can’t.

 

Here are a few of our best practices that have worked for us and really getting our colleagues and employees involved here:

 

Simply encourage them to engage with your content.

 

This sounds simple enough, right?

 

Encouraging your colleagues and employees to engage with your post will help to spread the content to their networks, thereby increasing your company’s organic reach. It should be no surprise that the people closest to you could end up being the biggest asset in amplifying your social marketing strategy and growth.

 

Less than 4% of your Facebook friends will see your post in their news feed. Besides, in most likelihood, they haven’t even seen the post in their feed. Many employees don’t understand what a difference a few likes and comments can make. You might be surprised how willing they are to help if you just ask.

 

According to Buffer Podcast “LinkedIn for Business” 42% of LinkedIn users have between 300 and 999 connections. Now multiply that by the number of employees at your company and you got a lot of potential organic reach.

 

Having each employee engage with something as small as one like and comment on a post, can over time mean exponential return on the investment of time.

Crowdsource Using Online Collaboration Tools

 

We’ve started using Slack to get employees engaged. Anytime we have a new article out or something on LinkedIn that can use an extra boost we quickly drop the link to the post onto a Slack channel, tag our team, and then ask them to like and comment on the post. It’s super easy for them to go right in and make an impact.

Send out a weekly internal newsletter with relevant links

 

You can include the stories and post highlights for employees to share. If employees and colleagues understand the importance of sharing, they will be much more likely to do so. Once again, Slack comes to the rescue, by facilitating the employee engagement and open-sourcing the social media campaign to the wider staff team.

Encourage Them To Invite Them To Follow Your Social Channel

 

If you have a company Facebook page, Facebook offers a feature where you can invite your friends to like the page.

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Click on: “Know friends who might like your page?”

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Click “Select All” or manually select every one you choose to invite.

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Click “Send Invites” and you’re done!

 

Originally published on https://www.linkedin.com/pulse/leverage-employees-drive-social-media-engagement-your-naruse/

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The Psychopath Amongst US In The Workplace http://kevinnaruse.com/blog/psychopathy-in-the-workplace/ http://kevinnaruse.com/blog/psychopathy-in-the-workplace/#respond Sat, 10 Aug 2019 01:18:51 +0000 http://kevinnaruse.com/?p=2187 Do you personally know a psychopath at work or been forced to work with one? I have, more than once.

 

Mental Illness Or Moral Illness?

 

First of all; psychopaths give mental illness a bad rap, and the media doesn’t help. Hollywood often portrays psychopaths as serial killers. What many don’t realize is that most of them walk amongst us, in everyday life.

 

The social stigma often gives rise to the form of prejudice that sees people with mental health challenges as a liability for society even their immediate community. Quite often mental illness gets characterized as a moral illness.

 

When there really are real-life psychopaths that also have mental health issues what often happens is that we tend to focus more on the latter and forget about the former. The person that just did a mass shooting may have had mental illness but chances are they were that kind of person to begin with and their mental illness just pushed him over the edge.

 

Well, there certainly are personality disorders that can predispose a person to be manipulative or deceitful, it still comprises a very small subset of people with mental health challenges. There is no clear-cut way to answer if it falls under the category of mental illness and is marked off as a sociological anomaly, and somehow mental illness got thrown into the entire box. Now, the reasoning goes, somehow there is a moral failing involved or lack of character that causes their illness.

 

How is the “cultural immune system” of your workplace?

 

According to sociologist Martha Stout in “The Sociopath Next Door”, psychopaths often work their way up in organizations quite successfully and often land in positions of leadership. According to a 2010 study in Behavioral Sciences & the Law, about 3% of business leaders scored in the psychopathic range, compared to 1% in the general population.

 

What actually kills relationships and communities can be undetectable quite often because many people that happen to be covert narcissistic, manipulative, and self-interested. psychopaths are hard to spot. They are often charming, witty, and make great impressions. They often advance up the corporate ladder. Many find themselves in Wall Street and politics. They cause untold damage within organizations, families, and communities. The Enron‘s of the world attest to that fact. In this case, one person’s psychopathy in the position of leadership destroyed thousands of lives and livelihoods in the process.

https://www.psychologytoday.com/us/blog/toxic-relationships/201812/beware-the-malevolent-dark-triad

 

Among other traits of grandiosity, lack of remorse or guilt, lack of empathy, and callousness toward those to whom they cause suffering. Psychopaths have little regard for safety, especially other people’s. They often lie, cheat, and steal to get ahead. This behavior can be especially toxic.

 

The mental health fallout of such people is often underemphasized, in terms of the total loss they can cause the workplace and individuals within that space. Left undiagnosed and untreated these malignancies can wreak havoc and destroy individual lives.

 

I had an experience at a company I worked for, where one person nearly led to the demise of the entire organization and more than one suicide attempt.

 

A Matter Of Life Or Death

 

“Think of the Dark Triad of Narcissism, Psychopathy, and Machiavellianism as the Bermuda Triangle – it’s perilous to get near it!”

~From Beware of the Malevolent Dark Triad

 

We don’t have to wait until it gets as bad as it did in Enron in 2003, or in Wall Street preceding the mortgage bust in 2008, to realize the large-scale damage a psychopathic individual can cause an entire company or team. One person’s ill-intentioned actions can disrupt, even destroy entire lives. The larger the company, the larger the fallout. It takes a strong cultural immune system to prevent one person’s wayward actions from negatively impacting an entire community or agency. The greater the trust level across the length and breadth of the organization, much greater it provides the protective “bulwark” against the intentions of even a small psychopathic minority.

 

This is why the quality of culture is very important towards the mental well-being of the workforce and it affects far more than just productivity. it can make the difference between life and death.

 

Let me ask you again: Can you spot a psychopath in your workplace?


I wrote a separate blog article goes into depth on what traits are found in psychopaths.


Resources:

https://www.harleytherapy.co.uk/counselling/machiavellianism-psychology.htm

https://www.nytimes.com/2005/03/06/books/review/the-sociopath-next-door-ruthless-people.html

https://www.psychologytoday.com/us/blog/what-mentally-strong-people-dont-do/201602/5-traits-actual-psychopaths

https://paintedbrain.org/mental-health/is-psychopathy-a-mental-illness/

https://www.ncbi.nlm.nih.gov/pubmed/20422644

https://www.sciencemag.org/news/2019/03/does-dark-triad-personality-traits-make-you-more-successful

Martha Stout in “The Sociopath Next Door”

https://iheartintelligence.com/signs-someone-is-psychopath/ 

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Leverage Employees To Drive Social Media Engagement http://kevinnaruse.com/blog/leverage-employees-to-drive-social-media-engagement/ http://kevinnaruse.com/blog/leverage-employees-to-drive-social-media-engagement/#respond Sat, 20 Jul 2019 04:48:03 +0000 http://kevinnaruse.com/?p=2177 More content means fewer views in the newsfeed. This is true everywhere, on every social channel, some more than others. Organic reach is no longer what it used to be, even a year ago. Which means your brand needs a rock-solid social media marketing strategy.

You can set yourself up for success by resharing your top-performing content on a consistent basis. This applies to Facebook, Twitter, Instagram, and LinkedIn as well.

A crucial piece in growing your company page is to engage your colleague and employees. Of everyone else on social networks, including the famous celebrities down to key influencers, these are some of the most influential groups of people that can help you with your LinkedIn marketing – your colleagues and employees.

According to LinkedIn Business, while only 3% of employees share content about their company, those shares are responsible for driving a 30% increase in the total engagement a company sees.

Activate Employees As Social Brand Ambassadors To Market Your Brand

By activating your employees as active brand ambassadors for your social media channel, the increased engagement will boost your LinkedIn content while simultaneously increasing the visibility of your company page on LinkedIn.

Nowadays it is the quality of engagement and brand awareness, no longer revenue or traffic that are most important. By also showing that you already have a vibrant community of people interacting around your posts also serves as social proof, in much a similar way to a profile with a large following is also likelier to be taken seriously as a brand.

Let them or rather empower them to help you so they could boost your brand even in a way that influencer marketing can’t.

Here are a few of our best practices that have worked for us and really getting our colleagues and employees involved here:

Simply encourage them to engage with your content.

This sounds simple enough, right?

Encouraging your colleagues and employees to engage with your post will help to spread the content to their networks, thereby increasing your company’s organic reach. It should be no surprise that the people closest to you could end up being the biggest asset in amplifying your social marketing strategy and growth.

Less than 4% of your Facebook friends will see your post in their news feed. Plus in the most likelihood, they haven’t even seen the post in their feed anyways. Many employees don’t begin to realize what a difference a few likes and comments can make. You might be surprised how willing they are to help if you just ask and the wild thing is that statistic found that 42% of LinkedIn users have between 300 and 999 connections. Multiply that by the number of employees at your company and you got a lot of potential organic reach.

Having each employee engage with something as small as one like and comment on a post, can over time mean exponential return on your content’s reach.

Crowdsource Using Online Collaboration Tools

We’ve started using Slack to get employees engaged. Anytime we have a new article out or something on LinkedIn that can use an extra boost we quickly drop the link to the post onto a Slack channel and tagged our team and ask them to like and comment on the post. It’s super easy for them to go right in and make an impact.

Send out a weekly internal newsletter with relevant links

You can include the stories and post highlights for employees to share. If employees and colleagues understand the importance of sharing, they will be much more likely to do so.

Encourage Them To Invite Them To Follow Your Social Channel

If you have a company Facebook page, Facebook offers a feature where you can invite your friends to like the page.

invite your friends to like your Facebook page

invite your friends to like your Facebook page

Click on: “Know friends who might like your page?”

Select all your Facebook friends to invite to like the page.

Select all your Facebook friends to invite to like the page.

Click “Select All” or manually select every one you choose to invite.

Send the invite

Click “Send Invites” and you’re done!

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How Healthy and Robust is Your Digital Nervous System? http://kevinnaruse.com/blog/how-healthy-and-robust-is-your-digital-nervous-system/ http://kevinnaruse.com/blog/how-healthy-and-robust-is-your-digital-nervous-system/#respond Tue, 02 Jul 2019 00:02:44 +0000 http://kevinnaruse.com/?p=2159 Think of a “Digital nervous system” as a metaphor for how the IT infrastructure of a company or business could be similar to the autonomic nervous system of a biological organism.

Steve Ballmer, the former Microsoft CEO, put this concept brilliantly:

If you think of the human body, what does our nervous system let us do? It lets us hear, see, take input. It lets us think and analyze and plan. It lets us make decisions and communicate and take action. Every company essentially has a nervous system: companies take inputs, they think, they plan, they communicate, they take action. The question is how does the nervous system in your company operate? Is the IT infrastructure really adding value?

Ballmer goes further:

“Every enterprise, whether it’s large or small, will need to have its information in digital form and be able to take advantage of that to streamline decision processes to draw more people to make decisions, whether it’s people inside the company, or partners, or suppliers. ”

Technology Used Right Is A “Human Cooperation Amplifier”

However, this digital utopia can be more an ideal rather than reality if there exist training issues impeding the proper use of any form of digital technology, whether it be smartphones or apps that are used to communicate within this “digital neural network”. Or if there are problematic attitudes towards technology or outmoded ways of using it. On another level, if dysfunctional communication habits also exist, any technology will only be limited by them.

I will use the metaphor of the “organization as a living organism” to point out how the many ramifications caused by “faults” in the digital pipelines can create costs beyond merely lost productivity.

How’s The Circulation?

The open and free flow of blood is crucial to any living being. It is essential for biological survival. No exceptions.

What is the lifeblood of an organization or business? A large cash fund? Positive word of mouth? Many eager volunteers? That all definitely helps. But the “lifeblood“ I’m talking about has nothing to do with finances. It’s the free and open flow of information throughout the workplace and the company you work for as a whole. Just as neurons need to build neural connections to consolidate learning and growth, so do dynamic teams to stay dynamic. That free and open flow is crucial to a properly functioning digital nervous system.

Neurons are meant to form connections with each other. And in many ways, the nervous systems have similarities to the Internet, whose success in large part was due to the free and open exchange of information that it made possible, removing geographic and many other barriers to forming new connections, plus adding a new dimension of interactivity not possible with traditional media such as TV.

The unrestricted free and open nature of the Internet was essential to the many innovations it spurred.  Much the same way that a robust circulatory system is essential to a robust body and brain. This is the stuff of creative, dynamic teams. Now try doing that with clogged communication pathways and see innovation suffer, nerves get frayed, and team dynamism stagnate.

According to Stanford Graduate School of Business professor Haim Mendelson, “The system needs a way to effectively store and share its information so decisions take advantage of its total knowledge base rather than have each decision-maker (processor) limited to its own local data. It also needs to reduce processing bottlenecks — otherwise, it will suffer from information overload, leading to ineffective decisions and late response. Finally, rather than view the organizational network as a stand-alone, self-contained, closed system, it should operate as part of a larger collection of interconnected networks.”

The opposite of free flow is constriction, and the problems set in when there are “digital blood vessels” that are “clogged” or “blocked”.

The Dichotomy Between ‘My Job’ And ‘Your Job’

Here’s another thing to throw at you, but if the IT situation is fine but dysfunctional communication habits pervade the workplace culture, digital communication tools will only serve to highlight those problems without really fixing anything. This is called a “silo culture” when departments or management groups do not share information, goals, tools, priorities, and processes with other departments.

The silo mentality is believed to impact operations, reduce employee morale and may contribute to the overall failure of a company or its products and culture. It is a significant drain on both productivity and psychological well-being of team members as a whole.

Here’s a simple test to find out if silo thinking is pervasive. How often do you hear someone saying at your workplace,

“That’s not my job.”

or

“Why tell me this? That is your job.”

Has anyone told you this recently?

How often do you hear a person in a leadership position say this in one day?

Psychology Today writer Ronald Riggio, Ph.D. in “The 5 Warning Signs of a Toxic Work Environment” said this in response: “The smaller the company, the more important it is that employees think on their feet, adapt quickly to shifting priorities, and do whatever it takes, regardless of role or position, to get things done. When your leaders say that to you where you work, what they’re really saying is, “I care only about me.” That attitude quickly destroys overall performance because it quickly turns what might have been a cohesive team into a dysfunctional group of individuals, each looking out only for themselves.”

Do You See “Silo” Thinking Around You?

Organizations tend to underestimate how often and to what degree interpersonal conflict situations can be due to a faulty digital nervous system. Often, the faults have nothing to do with “digital” leakages at all, if the root cause is built into the culture. The “silo mentality” may be at the root of many of them.

The toxic workplace culture is a festering ground for burnout, mental health issues, and other stress-related costs

Dynamic Signal, employee communication and engagement platform that surveyed just over 1,000 employees found that 70% of employees say they feel overwhelmed at work. The culprit? Dysfunctional communication.

Consider these other stats:

  • Per worker productivity losses due to communication barriers can amount to $26,041 annually.
  • 80% of the U.S. workforce surveyed said ineffective communication at work is causing stress.
  • Interpersonal work issues cost American companies 350 billion dollars a year.

Stated simply: “Drama is costly.”

Look out for the recurring patterns or dynamics amongst your team, as they might be a message in disguise telling you that these are systemic issues left unaddressed. If it is at least partially caused by a faulty “digital nervous system”, it is one of the most preventable, and easiest to remedy.

Back To You

The real bottom line is this: The leaders of a company are responsible for the well-being of its employees, and in order to do this, it must be responsible for the culture and how it affects more than the “visible indicators” of the bottom line. If the causes of a significant brain drain on the team are easy to fix, there is absolutely no excuse not to. How can you hold the leaders at your workplace accountable for the ultimate bottom line?

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Meditations For Psychological Wellbeing http://kevinnaruse.com/home/meditation-meditations-for-psychological-wellbeing/ http://kevinnaruse.com/home/meditation-meditations-for-psychological-wellbeing/#respond Mon, 01 Jul 2019 01:38:00 +0000 http://kevinnaruse.com/?p=2154  


Currently, there are many different types of meditation techniques being used to manage mental healthissues. Meditation is a great way to decrease stress and allow space for consciousness in an overstimulating world. Research has found meditation to help in those suffering from depressionanxiety, and PTSD.  Read on to learn more about two popular and effective techniques you can adopt in your routine.

Transcendental Meditation

One technique that has taken the community by storm is Transcendental Meditation. This technique was derived from the ancient Vedic tradition and brought to us by Maharishi Mahesh Yogi. What sets TM apart from other techniques is that it’s absolutely effortless and does not require controlling the mind.

TM is a heavily evidence-based technique having hundreds of research studies done on the benefits of practicing, regarding stress and anxiety, brain function, and even cardiovascular health. A 2012 meta-analysis linked TM practice with reduced anxiety, negative emotions, trait anxiety, and neuroticism while enhancing learning, memory, and self-realization.

TM is practiced 20 minutes twice a day sitting with the eyes closed. It must be learned from a certified instructor who will give you a mantra to use for the practice. It has been adopted by more than 6 million people worldwide who continuously report mental health benefits.

To learn more about TM visit www.TM.org.

a script sign reads 'mindfulness'Mindfulness Meditation

Mindfulness meditation is another popular technique being utilized by many to improve the quality of life. The American Psychological Association defines mindfulness as “those self-regulation practices that focus on training attention and awareness in order to bring mental processes under greater voluntary control and thereby foster general mental well-being and development and/or specific capacities such as calmness, clarity, and concentration.”

The research shows that mindfulness meditation decreases rumination leading to fewer depressive symptoms, reduces stress, boosts working memory, and improves focus and relationship satisfaction.

This technique involves being truly present; it’s about bringing your attention to experiencing the current moment. Mayo Clinic defines mindfulness as “a type of meditation in which you focus on being intensely aware of what you’re sensing and feeling in the moment, without interpretation or judgment.”

It involves paying attention to your breath and whatever else you may be feeling. The idea is that if we can re-train our minds to stay in the present moment, we can experience the peaceful benefits and decrease racing thoughts leading to stress and anxiety.  Currently, there are many mobile applicationsthat teach and guide you through mindfulness exercises, including Calm, Insight Timer, and Headspace.

Find What Works For You

Anyone can experience the benefits of either of these techniques. It’s just about finding out what works best for you. Many people have reported experiencing the benefits of both Transcendental meditation and mindfulness meditation. Like with anything else, one must commit to consistently practicing meditation to experience the benefits and see results.

Over time, practicing meditation will become more and more effortless and become an important, stable part of your day that you look forward to and cherish. Think of it as a commitment to yourself and your self-care routine to improve your mental health.

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Personal Branding On LinkedIn http://kevinnaruse.com/blog/personal-branding-on-linkedin/ http://kevinnaruse.com/blog/personal-branding-on-linkedin/#respond Sun, 28 Apr 2019 04:37:51 +0000 http://kevinnaruse.com/?p=2146 Here’s how to leverage LinkedIn, Facebook, and Twitter to establish connections, build relationships, and acquire new clients.

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Consider all 3 steps to cover needed ground so you are prepared for a sales meeting before you even pick up the phone to make your sales call, giving you home-court advantage.

  1. Craft a solid LinkedIn headline.
  2. Write a great summary.
  3. Speak to your target audience.

Craft a solid LinkedIn headline.

 

Provide Needed Information

First, you must create and maintain a LinkedIn account, posting regular fresh content, and building engagement with prospects to develop and maintain connections.

Image by Coffee Bean from Pixabay

Keep The Look and Feel Consistent Across All Channels

Whichever your social profile you’re working on, make sure that your brand logo and profile picture are consistent across them all. Twitter, Facebook, and LinkedIn should be using the same logo to prevent confusion.

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Make sure that in addition to your profile name or username, you take a step further and cover all the bases. That means a 100% complete profile.

Now we get into SEO and keywords.

Write A Great Summary

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Be Certain On Your Keywords and Key Phrases

Your end result is creating your first and lasting Impression putting your best foot forward while being true to yourself at the same time.

Now Put It To The Test

Ask a friend or acquaintance that knows little or nothing about what you do for work. Ask them to look at your social media profiles. Next, ask them to write down the top three things that stand out to them about your profile. This should tell you whether you’re in good shape or if you have more work to do.

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Writing SEO friendly Press Releases http://kevinnaruse.com/blog/seo/writing-seo-friendly-press-releases/ http://kevinnaruse.com/blog/seo/writing-seo-friendly-press-releases/#respond Wed, 17 Apr 2019 20:03:41 +0000 http://kevinnaruse.com/?p=2126 What many people don’t realize is this: The press release can be a way to help boost search visibility for your website. A press release (defined as “a marketing communications tool organizations use to get newsworthy information out to the media or potential customers”) can then accomplish two things in one stroke. First, get the news out there about the new product launch, and build traffic on your website along with it.

A press release still means the same thing it meant a decade ago. However, now with SEO and social media changing the rules of the game, there are multiple ways to get your press-worthy event or product launch out there than there used to be. While the press release in itself hasn’t changed much it’s potential role and impact is much wider.

First, however…

Stop “spray and pray”

Imagine that you were in the middle of a job search, and you don’t want to spend too much time online, which should be a good thing. For each job application or message, you use the exact same cover letter, only changing the name it’s addressed to. You just tweak the name and send it off everywhere. Have you ever done this?

That’s “Spray and Pray”. In order to be efficient, you decide to use the exact same message to copy and paste, only after just changing the name on it. You could probably zip through a lot more people that way than to think and write up a message each time.

Sure it’s fast, and you get a lot of messages sent out to a lot more people. But, as you might have guessed, it’s sloppy, thoughtless, and lazy – even. And it probably won’t be effective. Apply for jobs this way and you’re lucky to get a response at all.

Where press releases are concerned, this approach has been common with organizations that broadcast press releases far and wide, using mass email, and press wires for maximum exposure and impact. It has worked in the past.

But fast forward a few years to now, it’s simply not effective anymore.

The takeaway? There is no magic shortcut.

The exact same principle applies to press outreach. It’s far more effective to send a press release directly to a reporter after cultivating a relationship with them rather than blast them off to other newspaper editors in an email.

Focus more on quality rather than quantity.

Spend more time on each person you are trying to recruit to write about you. You want them to reach out to you, not the other way around. Research on search and social media what they cover and find out how to best customize the message so it is relevant to their interests and their line of work.

The most effective cover letters are those that clearly show that you’ve done your homework and much thought has been put into creating it.

In order for that to happen, the first step you want to take is to choose a focus.

  1. First, narrow your focus around to a topic and keywords.
  2. Focus on a phrase.
  3. Focus on the phrase early and often.
  4. Include links.
  5. When uploading your press release designate a separate webpage for each press release.
  6. Employ the power of social media

Focus on a phrase: narrow your focus and topic to a handful of words

What phrase do you want to be searched and found on?

Which words are likely to be repeated throughout the text? These questions will help you answer what to do next.

Here’s an example:

Let’s say that you are an arts nonprofit organization in the Los Angeles area and you are throwing a community engagement event. You might focus on a phrase like:

  • “Art activation event Los Angeles” or
  • “Art activation event Los Angeles”, or
  • “community engagement art event Los Angeles”.

Keywords are supposed to be words that will be frequently used here that the phrase contains. In the example here, the keywords are:

  • Los Angeles
  • Art activation
  • Community engagement

The actual writing and the text needs to be relevant to the phrase. So don’t put “lifestyle and exercise” if it’s about a “community engagement event around art”.

The search algorithm scans the content line by line and makes mathematical matchups of the phrase being used throughout the release. how the keywords and the phrase you are using match up with how often those words are repeated in your press release.

By carefully paying attention to little steps like these that can make a big difference in being searched and found.

Focusing on your phrase early and often

Let me explain.

As I mentioned earlier, search engines read every word of the press release from the top to bottom. They don’t want to have to go all the way to the bottom of the page to find the phrase. The latter signals to the algorithm that the phrase isn’t relevant to the content, and demotes it (places it lower) on the search results.

When optimizing a press release to get better found in the search engines, use your focused phrase, early and often.

Early just means higher up in the release.

Often means using it throughout the release.

The best places for the phrase include:

  • Title
  • Headings or subheadings near the top
  • Throughout the text
  • Inside the quote of the release, or it could just be in a descriptive sentence
  • URL or permalink,
  • Inside the boilerplate of the release
  • One of more links in the body of the text

Example: “Anxiety disorder”

URL and keyword match?

Title and keyword match?

  • “The Many Faces of Anxiety Disorder

Keyword shows in the heading?

  • Anxiety Disorder Isn’t Normal Worry

Keyword in Links?

Keyword in the first paragraph?

  • Anxiety Disorder at least in the first 100 words?

Keyword in the last paragraph?

  • Anxiety Disorder at least in the last 100 words?

Get more “yes”-es checked off and you get from your phrase more playing power for search engine optimization.

There’s a phrase in marketing:

“tell ’em,

tell ’em what you told ’em, and

tell ’em one more time.”

Think of this when looking to write content as a way to, help boost search engine visibility.

The focus phrase “community engagement Los Angeles” can be woven into the title, the subhead, or both, and it can – no should – also be woven in throughout the body of the content.

The boilerplate is the about the company part of the release and, the boilerplate is often, the same content used again, and again. It’s an easy way.

To get that key phrase in there one more time, let’s say the boilerplate for a hotel is: “We’re a hotel, and on and on…”. You could also vary it to something like: “The hotel has a new San Francisco conference room, and on and on…”.

This applies to not just press releases, but to any webpage.

Including links

Another step to get your press release better searched and found is to include links in your strategy. Search engines are looking for three main things when they’re pulling up sites and giving them relevancy.

Architecture: which is essentially the HTML or source code of a website.

Content: which could be the content on a web page, a press release or a blog post.

Linking: Let’s say you’re uploading a press release to your own website, you can have a phrase link to another specific page of your website. You know, let’s say that you have a certain page on your website about your target phrase. Well, what you can do, is you can highlight that phrase in the press release and link it to the other page on your website.

For example, let’s say you are a wedding photographer in Fresno, California, you would have the target phrase wedding photographer Fresno or wedding photographer Fresno, California and in your press release it could be in your boiler page it could be in the body of your content. But if you have that phrase, you know, so and so is a wedding photographer in Fresno, California, wedding photographer Fresno, can link to a specific page on your website that talks about your work as a wedding photographer in Fresno, and that alone can be a really powerful step that makes a big difference in boosting that press release. This is not only good for visibility it gives the search engines you know, a little more algorithmic content to feed on but it also boosts usability meaning the user experience so let’s say someone is generally is interested in learning more about the phrase that your linking to, they can click and instantly go to another page.

When uploading your press release designate a separate webpage for each press release.

So once you’ve written your press release, you’ve focused your phrase, you’re using an early and often and you’re weaving in links, the next thing you want to do is upload it to your website in a search friendly way.

That means when uploading your press release, don’t just leave it as a PDF file. It’s ideal for the press release to become its own webpage on the organization’s website.

Search engines look for the site architecture, the content, and the linking. The content’s done, the linking’s done, now what you want to do is upload it on the web just like it’s its own individual web page.

I always recommend that press releases become their own individual HTML web page so that the search engines can attribute all of that content to a unique URL, title, and description. So, let’s say we’re uploading the press release about, the conference room in San Francisco.

We’re giving directions in the URL name, we’re including key phrases in the URL as well as the meta title, the meta description and the keywords including directions on what phrases to link to within other pages of the site. That’s where this press release content is really going to account. So, if the press release is going to this web team, you can say here’s the press release, please give it this name /san-francisco-conference-room and that the Meta title might include San Francisco conference room in it, the description might have it in there. And when that phrase is used in the URL, which is the architecture, and also the metadata which is part of the architecture as well, it helps to take the content and linking and create all of this kind of mathematical synergy throughout the release to make it really search friendly. So when you’re taking these press releases, and you’re uploading them in a way, that’s not only frequent but has all the best practices, then you’re really on the right path for success.

Employing the power of social media

So you’ve written your content, woven in the phrases, early, often, and throughout, and you’ve optimized the press release with links, and distributed it to the press release page with best practices. You’re not done yet. There’s one more step you can take, to help your press release content get better searched and found. And that’s, employing the power of social media.

Back in the dot com days, search engine optimization was just starting to get defined, and you had to know a lot about coding, and how to stuff things into code in order to game the system the search engines use. Over the years Google has gotten much wiser, and nowadays those old tricks don’t work anymore.

Social media has pushed search engine optimization to completely new levels. Nowadays search engines index posts from social media sites like they do any normal webpage. The same press release posted on social media as a blog link not only gives organizations a beautiful foundation to work from, but it gives them an easy content sharing platform.

Search engines are also looking for and prioritize sites highly trafficked and used with frequent content. So again, social media really comes in and starts to you know. Kind of, become integrated with search engine optimization overall.

So my last recommendation is to take a press release and share it on social media. One of the most strategic places to do that is on a blog. I don’t mean carbon copying, and just paste the press release onto a blog post and publish. Blogs are part of social media, and we’re supposed to be social on social media and not speak in a robotic manner.

Speaking in a conversational tone is important when guiding people to go back to the press release from the blog. So what you would say is,

“Last week our organization, launched a new product. We distributed a press release last month to our investors, about the product. We wanted to share it with you so that you could learn more about it,”

To sum it all up

Focus on a phrase, use the phrase early and often, including them in links, and pepper them into the blog post linking to your press release.

The phrase is used in the title of the blog post.

It’s used in the URL of the blog article and the URL of the press release on its own separate page.

It’s used in the body.

Shows up in links.

And so on.

There’s a lot of opportunities, that you can put into play, to get a lot more mileage out of your press release.

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A Simple Template For Instagram Posts http://kevinnaruse.com/social-media/a-simple-template-for-instagram-posts/ http://kevinnaruse.com/social-media/a-simple-template-for-instagram-posts/#respond Fri, 29 Jun 2018 15:44:41 +0000 http://kevinnaruse.com/?p=1936 A: Before you post, add 2 or 3 of these hashtags into the caption:
Here’s why. These hashtags are too vague, and a hashtag search will return millions of posts. It’s not recommended using hashtags that are too broad, such as these. Having said that, here’s a useful exception to that rule.
The trick is to include 2 or 3 of these below hashtags in the post’s caption to give it a chance to show up on those larger feeds, potentially increasing the post’s reach.
Go back a few hours later and remove the hashtags or simply change them to narrower topics.
For example:
#art can become #arttherapy.
#LosAngeles can become #LAarts.
#SelfCare can become #SelfCareSundays
#Poetry can become #PoetrySlam or #LAPoetrySlam
  • #Arts
  • #LosAngeles
  • #recovery
  • #inspiration
  • #Art
  • #Poetry
  • #SelfCare
  • #antistigma
  • #MondayMotivation
B: Find out the dominant hashtags used by competitors (The Mighty, NAMI, Mental Health America):
  • Use them whenever appropriate and possible, as hashtags used this way can wider your post’s reach a lot of people who don’t currently follow you but follow similar interests.
C: Aim for a higher, not lower amount of hashtags:
  • Instagram allows up to 30. You can always divide it to be 15 or so hashtags in the caption and the remainder in the 1st comments.
D: After posting, throw in the 1st comment with 2 things:
and
2. mentions of local agencies that might support us – in one comment or in 2 separate.

or

3. Both hashtags and mentions in one comment:

E: Respond to compliments – address as 1 person or as a group::
When someone comments with something complimentary, create a comment mentioning them and thank them in some form. This adds an additional comment which raises our post-engagement score up a notch.
For best results, it’s best to thank multiple people in the same comment. Avoid spamming users with thank you comments, looks tacky 😉
F: When making an actual comment:

In order to spur or provoke a group conversation, consider dropping multiple mentions into your comments as well as the last example.

 

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