Share

Sign In

Lose something?

Enter Username or Email to reset.

Sign Up

Social Media Ninjitsu | 7 Image Mistakes That Are Killing Your Facebook Ad Results
post-template-default single single-post postid-1775 single-format-standard logo_left full-width full-width cp_hero_hidden 7-image-mistakes-that-are-killing-your-facebook-ad-results cp_fixed none cpcustomizer_off megamenu no-header no-header cp_breadcrumbs_visible all_other_types_logo_dark landingpage_logo_dark unknown wpb-js-composer js-comp-ver-5.0 vc_responsive

  • Share on Facebook
     
  • Share on Twitter
     
  • Share on Google +
     
  • Share on Pinterest
     
  • Share on Linkedin
     
  • Share on Tumblr
     
  • Share on Vk
     
  • Share on Reddit
     
  • Share by Mail
     
Posting or scheduling a video post on hootsuite for social media

7 Image Mistakes That Are Killing Your Facebook Ad Results


1. Put a Clear Call TAction ON the imagenot the caption!
Inline image 4Inline image 6
Well, OK – maybe put it on the caption too.
2. Use location shots as backgrounds for images, especially in ad images. 
These tend to work better than most stock photos, with exceptions of course.
 
Inline image 3
 
3. Use darker images with color contrast. Darker images result in better click-through rates
Inline image 1
 
4. Use Charts and Infographics +21% improvement in performance
 
Inline image 2
 
5. Children,  Pets, and Happy, Smiling Women  
Nothing pushes emotional buy buttons like associations with things warmfuzzy, or happyFor women – overjoyed, free, looking directly at the camera convert best.
 
Inline image 1
 
6. Colorful Logos Only, Please
 
First of all, avoid Facebook’s color scheme Blue/White. Don’t leave it Black and White either. Add a color border, color gradient, 3D shadows, or text. Either leave it out or at least let it add color to the picture.
7. Don’t Forget the Golden Ratio
When using text overlay, line height should be 1.6 times the font size. If you want more background on this mysterious phrase Golden Ratio, go here
  • Share on Facebook
     
  • Share on Twitter
     
  • Share on Google +
     
  • Share on Pinterest
     
  • Share on Linkedin
     
  • Share on Tumblr
     
  • Share on Vk
     
  • Share on Reddit
     
  • Share by Mail
     

Post A Comment

shares