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Social Media Ninjitsu | A Simple Template For Instagram Posts
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instagram posts

A Simple Template For Instagram Posts


A: Before you post, add 2 or 3 of these hashtags into the caption:
Here’s why. These hashtags are too vague, and a hashtag search will return millions of posts. It’s not recommended using hashtags that are too broad, such as these. Having said that, here’s a useful exception to that rule.
The trick is to include 2 or 3 of these below hashtags in the post’s caption to give it a chance to show up on those larger feeds, potentially increasing the post’s reach.
Go back a few hours later and remove the hashtags or simply change them to narrower topics.
For example:
#art can become #arttherapy.
#LosAngeles can become #LAarts.
#SelfCare can become #SelfCareSundays
#Poetry can become #PoetrySlam or #LAPoetrySlam
  • #Arts
  • #LosAngeles
  • #recovery
  • #inspiration
  • #Art
  • #Poetry
  • #SelfCare
  • #antistigma
  • #MondayMotivation
B: Find out the dominant hashtags used by competitors (The Mighty, NAMI, Mental Health America):
  • Use them whenever appropriate and possible, as hashtags used this way can wider your post’s reach a lot of people who don’t currently follow you but follow similar interests.
C: Aim for a higher, not lower amount of hashtags:
  • Instagram allows up to 30. You can always divide it to be 15 or so hashtags in the caption and the remainder in the 1st comments.
D: After posting, throw in the 1st comment with 2 things:
and
2. mentions of local agencies that might support us – in one comment or in 2 separate.

or

3. Both hashtags and mentions in one comment:

E: Respond to compliments – address as 1 person or as a group::
When someone comments with something complimentary, create a comment mentioning them and thank them in some form. This adds an additional comment which raises our post-engagement score up a notch.
For best results, it’s best to thank multiple people in the same comment. Avoid spamming users with thank you comments, looks tacky 😉
F: When making an actual comment:

In order to spur or provoke a group conversation, consider dropping multiple mentions into your comments as well as the last example.

 

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