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Social Media Ninjitsu | Create A Winning Facebook Post: A Cheatsheet
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Recharge facebook posts

Create A Winning Facebook Post: A Cheatsheet

If used correctly, Facebook can be an effective way to drive readers to your resources. But there are many common “mistakes” that can negatively impact your reach. After spending countless hours analyzing previous Facebook posts, getting the scoop on Facebook’s new algorithmic changes, and comparing the literature out there on best practices, here’s what we’ve learned…

1) A relatable and shareable headline. 

Don’t just describe the content — give your readers a reason to care about your content. First ask yourself: “Why would a reader share this headline to his or her own Facebook page?” The headline should include a message that a reader would be willing to share with his or her own friends and family.
In fact, research [2] about headlines found that:
  • Headlines in the form of questions received 150% more clicks than statement headlines.
  • Question posts get 100% more comments.
  • These questioning headlines received 175% more clicks if the question included the word “you.”

2) A short and sweet heading 

According to Kissmetrics keeping your posts below 250 characters can get you 60% more engagement than you might otherwise see. Posts with 80 characters or less get 66% more engagement. The text that accompanies your post should be no more than 1or 2 sentences.
Think of a movie trailer for a second: just how much content do you want to give away without spoiling the storyline?  Your headline should “tease” the content of your post without giving away the full message or the “story”. In other words, your reader should be left with a reason to click the link and visit your site. Don’t give it all away.
Response by Facebook Post Length

Response by Facebook Post Lngth

That said, you should be careful not to go too far. Readers might get upset by what they perceive to be “clickbait,” i.e. over-dramatic frames that seem to beg for clicks (e.g., “You won’t BELIEVE what happens next!”, or “This will shock you! Read on.”). Keep it short and sweet without getting too dramatic.

3) An eye-catching image.

Before even posting an image, consider these stats:
  • Photo albums actually get 180% more engagement.
  • Overall, photo posts get 120% more engagement than the average post
When you post a link to Facebook, an image from the URL will be pulled into the post. You should make sure you have a high-quality horizontal image in order to take advantage of the design of Facebook’s newsfeed.
Sometimes you will come across an otherwise great article but one that doesn’t have an attached image. If an appropriate image does not already exist on your web page, you can upload an image directly into the Facebook posting tool before you hit “publish.”
When uploading an image consider image sizing guidelines for maximum impact and “clean” look on your profile page. Here is an excellent guide for sizing image sizes.

Content marketing expert  offers 5 tips based on “How to Achieve Content Marketing Success: New Research”:

  • Only post images that you have created or that you have a right to publish.
  • Mix up different types of images (e.g., banners, infographics, photos, memes, etc.).
  • Take impromptu photos on your smartphone and post them in real time.
  • Post “Caption This” photos – post a funny picture on your page and ask fans to offer their best caption for the photo.
  • Avoid “selfies” unless you’re posing with a celebrity.

One last thing, it may be worth your while to hire a designer or a visual content creator as part of your social media team.

**Excerpt from Social Media Examiner :

4) The Right Timing (Is there really such as thing?). 

In our community, the most active time of day is between 10:00am and 7:00pm. That’s when more people are logged into Facebook. You can see for yourself if you go to Facebook Insights and click the Posts option and it will give you a breakdown of activity on a graph.

5) Enough time to get engagement from your audience.

Consider these stats from Hubspot:
75% of the post’s audience sees your post in less than 2 hours.
On average, 50% of the global reach of your post will be attained in 30 minutes.
The bottom line? The shelf life of the average Facebook post is short, very short.
While it’s true that the shelf life of Facebook posts are very small in general, a small cushion of time should be given between posts. We’ve found that posts perform much better if they are given at least 2-3 hours to “sit” on your page and collect responses from your community. When you post a second time before that time cushion, the recent post will eclipse the next most recent one. In other words, the new post will upstage it. It’s a simply way of saying that Facebook will stop serving your first post to as many people as it would have if you let it sit before moving on too soon to the next post.

6). Using Emoticons increases comments by 33%

Remember the old adage that in any communication the nonverbal component trumps the verbal component by 93% to 7%. At the very least emotions are eye-candy, they’re colorful, and add more zing to the caption.  If you thought emoji were only for text messages, think again!

Use emoticons to get more likes, shares, and comments

Use emoticons to get more likes, shares, and comments

Image courtesy of Fastcompany

Also check out things to avoid on Facebook in order to build engagement.

Check out some infographics below:

++ Click Image to Enlarge ++
How to Get More Likes on Facebook Infographic
Image Credits: How to Get More Likes on Facebook – Infographic

Common mistakes in Facebook posts

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1 Comment

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  1. April 10, 2017, 11:19 pm

    Thanks, great article.


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