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Social Media Ninjitsu | Optimize For Twitter Without Spending Ads
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Optimize For Twitter without Spending Ads


There are ways to build your Twitter following quickly without resorting to buying a bunch of followers.  In this article, I’d like to share how you can accomplish this without an ad budget, without buying followers, and simply by your own ingenuity. Here are ways you can optimize – that is, get the maximum LIKES and RETWEETS on Your Twitter Account.

Mention others in your tweets:

When posting an article in a tweet, drop the author’s Twitter handle (if they have one) in the body of the tweet. Whoever wrote that piece will appreciate the gesture.  They will also be more than likely to reciprocate in kind when tweeting something published by you or mentioning your name on a retweet.

Use thoughtful replies to other tweets that are relevant to the content on your Twitter account. Like mentions, replies build a direct human connection.

Don’t be Redundant in your text

Don’t be lazy when tweeting: Instead of simply tweeting a link to an article, customize the text in your tweet. Skim the article and find a juicy excerpt or sentence from the article to catch the reader’s attention.

Notice the 2 below show the “lazy” approach. The captions in both the tweet and the article link is the same.

The next post shows a little more customized twitter caption, providing a little more diversity to the copy on the whole tweet.

Provide the problem description and solution in the same tweet

This might sound like a lot to accomplish in 140 characters, but it is possible.

Or try this one:

Although Twitter has a 140 character maximum rule, it always helps to keep it shorter, even under 120 characters instead. This one accomplishes both the problem and solution in the same tweet in less than 120 characters. By keeping your tweet under 120 characters, you leave it open for someone to comment on your tweet in the form of a retweet.

Use a teaser caption

When including an excerpt, sometimes you can’t include the entire passage because of the 140 character limit. Sometimes the best excerpt is one that forces the reader to click on the link in order to read more.

Use hashtags strategically

Generally speaking- one or two hashtags per tweet get the best results.

Tag people when possible, that use similar hashtags or have similar interests

You will notice that some of your followers are more engaged than the average one. You would call these people your most engaged core group of followers. Whenever possible tag (mention) others in your Tweets to not only get their attention but to also encourage engagement in the form of a reply, or retweet. It is alsl an excellent first step to take when you are doing influencer outreach. First get their attention, and by using their dominant hashtags, you show that you’re actively and not mindlessly following them. Next, preferably a week, no less than 2 or 3 days later – reach out and you will find a much more receptive audience with a more direct message.

Thank your most engaged retweeters

A personalized thank you will always stand out. Automation just looks lazy. Even better: Thank your most loyal and engaged followers every once so often with a personalized image, like this below.

Here’s something I’ve done., a slight variation to the one above.

I might add, that these approaches to thanking your most engaged followers should be done in moderation, perhaps once or twice a week, and not one person more than once a week.

Use self-promotional tweets in moderation

A good rule of thumb is the rule of thirds. Limit your self-promotional tweets to 1 out of 3 tweets. No one likes to listen to people who only talk about themselves. The same golden rule applies here.

We found that verbs generate more shares on Twitter than nouns and adjectives — the same can be true for Instagram.

Use Tweets that Include a Call-To-Action

We found that verbs generate more shares on Twitter than nouns and adjectives — the same can be true for Instagram.

HubSpot Social Media Scientists Dan Zarrella reported in his Science of Social Media research. It turns out that verbs beat adverbs, adjectives, and nouns in terms of their potential to attract Twitter shares!

Finally – last but not least;

Reply to Tweets from Key Influences

By this I don’t mean that you should only reply to key influencers that tweet directly to or mention you in your tweets.

What I mean is, take opportunities, whenever appropriate to your topic to reply to or mention Twitter acounts with hundreds o thousands or millions o followers. When you reply to a tweet, everyone following that user will see it also. This is a great way to expand visibility of your brand.

Here’s an example in action:

An example of how to use replies and mentions to reach out to key influencers

An example of how to use replies and mentions to reach out to key influencers

These taken together are a beginning list of best practices you can implement immediately to grow your Twitter fast, your Tweets fully optimized without necessarily spending an ad budget, and definitely without buying Twitter followers.

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